Organic SEO is Both an Art and a Science

Organic optimization of your website for search results is both an art and a science, but it’s not rocket science. The science part of SEO lies largely in understanding the algorithms, or formulas used by the search engines to determine where sites rank and making decisions on which keywords - terms or phrases people use to conduct a search - to target. The “art” portion of SEO is how you go about implementing techniques for search engines to find you.

Unfortunately, search engine algorithms change constantly and the search engines do what they can to keep their algorithms and techniques secret. While understanding the factors that are used for search rankings is akin to cracking a code, there is a wealth of information available on the web - some of it reliable and some of it not-so-reliable.

This entry was posted on Wednesday, May 9th, 2007 at 3:50 pm and is filed under Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.