Link Building & SEO
Link building should be an integral part of your search engine optimization and marketing strategy. It can be vital to the success of your web site.
The primary source of traffic for the majority of web sites is through search engine results.
Links from other web sites can help you to increase your search engine rankings, even if they might not generate as much traffic themselves. Thus it is still important to your overall strategy.
There are some variations in types of link building campaigns, but they can generally be divided into two main categories.
Reciprocal linking is a link exchange. This means that one web site places a link to another site on one or more of their pages, while the other site includes a link or links back to the first site.
Both Google and Yahoo have begun to recognize such link exchanges, and have used this information to reduce the ranking of reciprocally linked sites in search engine results.
Non-Reciprocal linking is a simple one-way link process. Google and Yahoo consider this type of linking to indicate the measure of quality of a web site, giving a higher value in search engine rankings.
Because link building is very much dependent on specific keywords used within your site, the proper time to start a link building campaign is after you have selected appropriate keywords for optimization.
Based on a keyword analysis and research, you can focus on keywords that will deliver maximum profitability for your company.
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About this SEO article
This article was written by John S. Britsios, Web Architect & Principal SEO Consultant at SEO Workers. Add my expertise to your Google web searches.