SEO - On Page Optimization
On Page Search Engine Optimization is one half of the picture of Search Engine Marketing – It is extremely important to understand what keywords or keyword phrases. This SEO Tutorial teaches you how to optimize your web site for a certain keyword or phrase
From the very first day you should have decided on which keyword or phrase you want to target. This SEO Tutorial will walk you through the process of optimizing your website for your target word or phrase. There are various ways of doing this: -
- Meta tags
- Title Tag
- Body Text
- Image alt text
- Headings
SEO Meta Tags
SEO Meta tags were used and some still do use in order to rank web sites in the search engine results page. Currently the Major Search Engines use Meta tags to display a short description of each web page listed in the results. If you enter a meta description tag then the search engines sometimes use this as the description displayed in the search engines result pages (SERPs). Since the competition is so high, I would use this opportunity to sell your services or products.
Website pages use meta tags placed in the <head></head> section of your web page. The two meta tags that are concerned with SEO are the meta description and meta keywords tags. The most important one which is the Meta Tag Tile I will discuss later. You should try to enter your target word or phrase in the keywords and description meta tags.
Using the Title Tag in SEO
The title tag carries significant SEO Weight in determine your position. Since you only enter one title tag, and it’s quite short in length, so it can be deemed to be an accurate representation of what the web page topic is.
From an SEO perspective you should always enter your keyword as close to the beginning of the title tag as possible, this will give the keyword more ‘prominence’. You should also try to keep your title tag as short as possible, this will give each word in the title tag more ‘weight’.
How can Body Text effect ranking?
The actual body content, or body text of your web page, text length, keyword density effect on-page optimization. To optimize your body text you should try to use your keyword frequently throughout so that it accounts for 4-5% of all of the words on your website. Another factor to CEO ranking is how often you bold or italics your keywords, which will give additional weight to the keyword. Placing your keyword as close to the top in your body text will help with positioning. Ideally your keyword will be the first word in your body text.
Can Image Alt Text effect SEO rankings?
Image alt (alternate) text is HTML CODE <img> tag. The alt text can be entered when creating an image: -
<img src=”horses.jpg” alt=”Brown Horses” />
It is used by text viewers (web browsers that only display text – no images) rather than displaying the image itself. So in the example above it will say “Brown Horses” rather than display the image. In case you’re wondering, a visually impaired person might use a text viewer when browsing the web.
Important seo Headings tags
What are HTML headings tags. HTML Heading tags are <h1>, <h2>, <h3> which are important when it comes to on page optimization. These headings carry special weight with many search engines.
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