We believe this glossary will help you understand how PPC is really calculated. If it does not make Sense it does not make Dollars. Lead -A click to the site from a Pay Per Click ad. Conversion – An online Sale. Conversion Rate – The rate in which Leads are Converting into Sales. CPA – Cost Per Acquisition or [...]

Social Media Marketing This article was found on Squidoo while looking for Search Engine Marketing Information. The big 3 search engines are Google, Yahoo!, and Microsoft’s MSN. I get the most hits from Google, then Yahoo! and a few from MSN. I also see a few hits from some of the other search engines. Google - add your [...]

Using Search Engine Marketing to bring people to your site is only half the battle. Once they are there the visitor looks for “reasons” to use your services or purchase your products. A well placed Testimonial can help pull that visitor from informational gather to customer. Testimonials can be a very effective marketing tool for many [...]

PPC Bid Management is the act of Making it rain. “Time to make it rain”. My partner always says this. Using Google Adwords Yahoo and MSN to drive traffic is easy. Just get a credit card and sign up. Making your site come alive with sales is a totally different matter. PPC requires 1000’s of [...]

Optawise - Professional Search Engine Marketing Services … local and national Search Engine Marketing Firm based in Los Angeles, California. … (PPC), Search Engine Optimization (SEO), Search Engine Marketing (SEM) … seo services in los angeles - Yahoo! Search Results. Using Local Yahoo resultes for the search term Seo Services in Los Angeles Optawise was able to get to [...]

Network Solutions Search Engine Marketing Links and Importance of Local Search engine marketing

I love WordPress but it has taken me a while to figure out what not do to when setting up WordPress. Here is my list of things not to do or not to forget to do. 11. Forget to Share - Install plugins to share your content with others. This will help to drive traffic to [...]

Here’s a small list of the most important factors search engines look at when attempting to value a link: * The Anchor Text of Link - Anchor text describes the visible characters and words that hyperlink to another document or location on the web. For example, in the phrase “CNN is a good source of news, [...]

Local SEO Guide we aim to please, eventually: 1. Assuming all the businesses are branded the same (e.g. Dazzle Dental) I would create a different page on their website for each location. The URLs would be something like this: www.dazzledental.com/lichtfield-park/ or www.dazzledental.com/avondale. 2. Each location page should have the complete address and phone number for the location [...]

How to Get Local Search Engine Optimization From Your Facebook Page 1. Set up a blog on your website. 2. Go to your Facebook page and click on “Edit Page”, then “More Applications” and browse for a RSS reader application like Simply RSS (thanks RobD). Add the app to your page using your blog’s feed url - [...]