As you already know Optawise can get your site listed on the top of the search engines, but what happens when a visitors lands on your website?

Is driving traffic to your website enough? Are the vistors coming to your site converting to customers?

It is well known that whether you’re generating revenue from selling a product or service, gathering data or generating leads, the more traffic you have the higher your revenue potential…but…have you checked these things lately:

Can you honestly say home many vistors are converting to customers or members?

Do you know what your conversion rates to vistors are?

Where are the holes in your payment scenario or sign-up scenario…where you are losing people?

This five Step Conversion Process outlines some of the tactics used:

1. In-depth site analysis and conversion scenario analysis.
2. Create multiple landing pages and A/B test conversion scenarios.
3. Analyze you traffic and find and seal the holes in your site where you lose traffic.
4. Create customized landing pages for targeted keywords
5. Get into the mind of the buyer by using Analytics and sales reports

There are two types of Search Engine Conversion Optimization: Click each to learn more.

* PPC Advertising Conversion
* Organic SEO Conversion

Optimizing your site is not enough; Conversion Optimization converts traffic to revenue.

This entry was posted on Tuesday, May 13th, 2008 at 5:03 pm and is filed under Google. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.