Facebook Pages & Local Search Engine Optimization
How to Get Local Search Engine Optimization From Your Facebook Page
1. Set up a blog on your website.
2. Go to your Facebook page and click on “Edit Page”, then “More Applications” and browse for a RSS reader application like Simply RSS (thanks RobD). Add the app to your page using your blog’s feed url - Make sure your feed urls are on your domain, or if they are going through an RSS manager make sure that the RSS manager 301 redirects to your domain else the links will be redirected and not pass pageran). Now your blog posts will show up on your Facebook page and the posts will not carry the “nofollow” tag. As long as the links are pointing to your domain (and not 302 redirecting via your RSS manager) you should be able to pass pagerank from this page to your site.
3. Post regularly with target keywords in the headlines so that you can get the SEO benefit from keyword rich anchor text.
4. Network your Facebook page up the wazoo. The more profile pages that link to your page the more likely your page is to get crawled and the stronger the page rank that will get passed on to your site.