Search Engine Marketing Glossary of Terms
What is a click?
A “click” occurs when someone sees one of your ads, clicks on it, and is taken to your website.What is an impression?
An “impression” occurs each time your ad is displayed.
What is a cost-per-click (CPC)?What is Cost Per Click?
A “cost per click” is the average cost paid for each click. CPC = Total Cost / Total Clicks
What is SEM?SEM / Search Engine Marketing
SEM stands for “Search Engine Marketing”. SEM is the method of improving your visibility on search engines such as Google through management of pay-per-click advertising. PPC Squad specializes in SEM, click here to get started.
What is SEO?SEO / Search Engine Optimization
SEO stands for “Search Engine Optimization”. SEO is the method of improving your visibility on search engines such as Google by understanding how the search engine algorithms work, and building your website and web presence around these algorithms. The goal of SEO is to increase the likelihood that your website will rank in the natural search results of a search engine for specific keywords.
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