What can I do to improve the position and exposure of my products listings?

Here’s how you can improve the placement and visibility of your products in search and browse results:

* Update your product feed regularly with new products, pricing, and current information.
* Complete as many relevant recommended fields as possible for each product to ensure that it appears in all appropriate areas and matches related searches.
* Provide an accurate and high-quality description of each product.
* Give accurate and succinct information in your product titles and descriptions.
* Place a bid (higher than your competitors) for each of your categories (categories in which you have inventory)New!.

Please Note: While your bid is only one factor in determining your product placement, a higher bid increases your chance of appearing near the top of the search results in Yahoo! Shopping. Several other factors can also affect the ranking of a product listing, on a given page including the Merchant’s merchant rating, product popularity, user ratings/reviews and the relevance of the listing itself.

What can I do to improve the position and exposure of my products listings? - Yahoo! Search Marketing Help.

This entry was posted on Friday, July 11th, 2008 at 12:32 pm and is filed under Ecommerce. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.