Archive for the ‘Local’ Category
Thursday, May 15th, 2008
Local Google one box domination is only part of our search engine marketing plan. As you can see from below we can achieve #1 results in the most hard to dominate market. Los Angeles is home of the search engine marketing companies. They are always trying to beat one another. At Optawise, Search Engine Marketing [...]
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Tuesday, May 13th, 2008
Other Local Search Sites & Local Directories:
A number of well known directories get significant direct traffic from global search, searches on other local databases, and direct traffic. A few of the top players are:
* Verizon SuperPages* CitySearch* TrueLocal
Many directories and local search products are powered from Acxiom, infoUSA, GeoSign, or Amacai. Stunty pointed me at [...]
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Tuesday, May 13th, 2008
Yahoo! Local:
Yahoo! Local offers free basic listings and monthly flat rate advertising based on your category and local market size. They also integrate some relevant Yahoo! Search Marketing ads into their local product. You need to have a physical address to list your site in Yahoo! local, but you do not need a website. They [...]
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Tuesday, May 13th, 2008
One Page Per Location:
If you are targeting multiple towns it is likely best to focus your homepage on either the most competitive town or the entire region. Use interior pages to target the other towns. It is possible to target many towns on a single page, but the problem is that when people find your [...]
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Tuesday, May 13th, 2008
Leveraging Well Trusted Local Hubs:
In some cases if you are in a competitive field and are starting a new site from scratch it may be worth creating a temporary site in conjunction with your main site. Sometimes Google can take a while to trust new sites in competitive fields, and creating a mini site on [...]
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Tuesday, May 13th, 2008
If you have a local business and need to drive cost effective hits to your site that convert for your local service then Google Local Results are your answer.
Google.com local OneBox results are based chiefly on star ratings and Google Maps uses a range of factors beyond star ratings. Here are a couple of quick [...]
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Tuesday, May 13th, 2008
Thank you to Search Engine Land for this excellent piece of news regarding Local Search Engine Technology Results. You will learn the term Internet Location Platform, GeoWeb and what is powering local Google Search Engine Results
Google Incorporates Geodata In API, Partners With ESRI, Yahoo Introduces “Internet Location Platform”
Google’s John Hanke keynoted the Where 2.0 conference [...]
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Monday, May 12th, 2008
Save the Environment: Opt Out of your local yellow pages, we can all help to stop the 540 Million books distributed every year.
How to Stop Receiving Phone Books and Yellow PagesBy leelefever on August 16, 2007 - 4:08pm. Categories: advertising green home lesson Comments: 49 You’ve likely seen it before, you come home to find [...]
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Monday, May 12th, 2008
Subject: Yellow Pages Opt Out.
Wow!….the time has finally come, No More Yellow pages!!!
Hong Kong beat us (the u.s.a) to the punch line years ago with making the Yellow Pages obsolete. It is long over due to start saving 1000’s of helpless trees, unnecessary ink, and the pollution made during the creation process, then the trucks [...]
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Monday, May 12th, 2008
Every one has heard of Search Engine Marketing using Local Los Angeles SEO Services such as the ones described below. What do you really know about Search Engine Marketing? Did you find out from your friends, from Google or Yahoo or Even MSN? Does the idea of PPC, SEM, SEO, and SMM get your confused? [...]
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