This is a great article that outlines the difference between Yahoo & Google ad words campaign settings.  It touches on the “match types” you can select when setting up a Pay Per Click campaign.  These settings can greatly affect your campaign results and ROI.        Yahoo has been a frustrating place to buy keywords. But [...]

7. Finding What Terms Are Converting Into Sales/Tracking Keywords to Conversion With WeightingHaving 100,000 unique visitors a day really doesn’t matter in the end if you aren’t getting any conversions (new members, info requests, sales). Measuring successes and failures for landing pages, on-page content like CTA’s, and especially ‘keyword to sale’ are some of the most [...]

We believe this glossary will help you understand how PPC is really calculated. If it does not make Sense it does not make Dollars. Lead -A click to the site from a Pay Per Click ad. Conversion – An online Sale. Conversion Rate – The rate in which Leads are Converting into Sales. CPA – Cost Per Acquisition or [...]

Pay Per Click articles are coming. Check back in a few days!