Los Angeles Local Google Search Engine Marketing Solutions by Optawise
Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages (SERPs). According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization (or SEO), paid placement, and paid inclusion.[1] Other sources, including the New York Times, define SEM as the practice of buying paid search listings with the goal of obtaining better free search listings (organic search results).
Search engine marketing “begins with the end user in mind”. The Internet has grown to where is because it is all about the user. It’s job is to answer the consumers questions or “search” with the most relevant information.
The first thing is to come up with all the possible questions or concerns of the user and address them right away. With seach engine marketing the consumer is already asking for you and your services by typing in “Keywords” or “keyword Phrases”. In order to have a user friendly and “high converting site” you have to cater to the user.
Pay Per Click
Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertiser’s keyword list, or views a page with relevant content, the advertiser’s ad may be shown. These ads are called a “Sponsored link” or “sponsored ads” and appear next to or above the “natural” or organic results on search engine results pages
Pay Per Click advertising begins by selecting “keywords” or “keyword phrases” that related directly to your business, services, and products. When Consumers search for these keywords or keyword phrases on search engines such as Google, Yahoo, MSN & AOL a Text Ad will show up across the top or side margins of the results page.
CTR: Click Through Rate
Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.
Banner ad click-through rates have fallen over time, often measuring significantly less than 1 percent. By selecting an appropriate advertising site with high affinity (e.g. a movie magazine for a movie advertisement), the same banner can achieve a substantially higher click-through rate. Personalized ads, unusual formats, and more obtrusive ads typically have higher click-through rates than standard banner ads.
CTR is most commonly defined as number of clicks divided by number of impressions and generally not in terms of number of persons who clicked. This is an important difference because if one person clicks 10 times on the same advertisement instead of once then the CTR would increase in the earlier definition but would stay the same in term of later definition.