There are 2 Important aspects to SEO (Search Enginge Optimization): 

1. On Site SEO: Title Tags, Meta Tags, Alt Tags, Keyword Density, H1 Listings, Link Structure and many other aspects to your site.

2. Off Site SEO: Links, Articles, Content, Copy, Article submission, amd much much more.

The art of SEO takes time, skill, and experience before you start seing true results on the search engines.   

By using Google Analytics we can see exactly what your visitors are doing on your website.  We can  see where they came from, what pages they went to, if they contacted you, requested a quote, where they are geographically, and what keyword brought them there.